As a business, you know you need to be present on Instagram, and of course you want to develop a successful strategy that will grow your brand.
How to go about it ?
Rest assured, if this is your problem right now, you are not alone.
Many companies are on social media simply because they feel compelled to be present on all platforms.
They create a profile without thinking about their marketing strategy.
Instagram is a powerful visual social network and with the right strategy, can help you grow your online presence and brand image.
We are going to discover 4 techniques to master to develop a successful Instagram marketing strategy.
Know your audience
This is the key aspect of all marketing strategies.
To whom do you want to present your services and products, posts?
Figure out who your audience might be, their age, gender, location, profession, etc. This research will form the basis of your Instagram marketing strategy.
Try to assess the demographics of people in your practice or your competitor’s.
What types of posts does your audience like and share on Instagram?
What are their comments? Their behaviors?
You can also start by monitoring popular events and Instagram hashtags relevant to your brand, for example to include it in your Instagram bio .
Analyze the people who use these hashtags and who use them.
This will give you insight into their needs, and over time, you’ll get deeper key insights into your audience’s intent.
Know your competitors perfectly
Now that you know who your target customers are on Instagram, the next important thing you would want to consider is, who your competitors are and how you can outrank them. Indeed, this is key to gaining followers quickly and gaining notoriety on Instagram.
Remember that a thorough competitive analysis is essential if you want to dominate your local market.
If you already know your top competitors, start by researching their Instagram profiles. Or simply search for terms related to your business or industry to find similar accounts.
Perform a quick check of related accounts to get the following answers:
– What hashtags do they use?
– The legends used?
– Frequency of publication?
To answer these questions, you can analyze your competitors’ Instagram stats .
Also, perform a SWOT (strengths, weaknesses, opportunities and threats) analysis of your main competitors to identify any opportunities they may have missed, which you can then exploit.
This information is essential for the success of your brand on the platform.
Plan content in advance
Once you’ve figured out what you want to post and how often, the next thing to do is plan a schedule for the content to be released. Having an editorial calendar is key.
Businesses on Instagram post an average of 1.5 times a day.
Having a steady pace like this will force you to stick to an editorial calendar.
It can take time to get your bearings, and it can be difficult to keep track of all the content you want to post, but once in place, you’ll quickly see the benefits.
The best way to do that would be to create a dedicated Instagram timeline so you know what to post and when on your Instagram account.
There are a number of automated tools that help you schedule your posts like Buffer.
This saves you valuable time.
Have consistency between your positions
Finally, you should be consistent in your Instagram posts.
Whatever you post, the overall message and vision should remain the same.
Inconsistent content will only confuse your audience and hurt your growth.
So try to stay in the same style between your different positions.
The idea is that your followers should be able to visualize the brand image you want to convey through your posts.
This will make them not only want to learn more about you, but also come back regularly because they feel connected to your image and state of mind.
